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Data Management Case Study

Cisco is a global leader in networking that transforms how people connect, communicate and collaborate. It has industry-leading products in the core areas of routing and switching as well as advanced technologies in areas such as unified communications, network security, video, virtualization and cloud computing. It sells its products primarily to large enterprises, telecommunication service providers, small businesses and consumers. Cisco Systems India serves a region that includes Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka.

Customer Challenges:

  • Data received from event management companies was not in the format required for uploading into Cisco’s own internal CRM system.
  • As the data could not be uploaded properly, the CRM system could not automatically segregate the information/leads contained in the data as per the relevant account manager. Consequently, the lead/information was not reaching the relevant account manager. Consequently, follow-up on leads was suffering.
  • Customer problems mentioned in the feedback form could not be suitably addressed because the forms could not be uploaded.

iSOURCe Solution:

  • Consolidation of data received from client
  • Database cleansing including removal of junk data and de-duplication
  • Analysis of event-related feedback forms and porting details of the same into an excel sheet
  • Populating mandatory details that were missing in the database so as to make it conform to the MDUT (Marketing Data Upload Template) format required for upload. This involved validating and populating name, official email address, job title, job level, functional department, contact address, contact number, region, line of business, industry vertical. Where relevant, product requirement, lead timeframe and budget allocated were also to be verified and filled into the database format.
  • In addition to validating the data provided, the iSOURCe team also generated leads from the same. iSOURCe had to identify sales opportunities as per certain criteria. For example, leads had to be only for specified products such as networking solutions, voice and unified communications, WebEx, TelePresence, access servers, Virtual Private Networks (VPN), firewall, security management, access points, outdoor wireless, wireless LAN controllers, service exchange etc

Results:

ROI delivered by iSOURCe:

As a result of iSOURCe validating the data, populating the missing details in the database and converting the database into the format required for upload, the client experienced a huge improvement in the data uploaded. Consequently, the number of sales leads and contacts uploaded increased and the leads reached the right account managers facilitating quick follow-up. In essence, the data, which was earlier jumbled and in a semi-amorphous state, could now be analysed to yield market intelligence.

Client Speak

"Thanks for being a great support and helping our customers/partners. Keep up the spirit of enabling others. THANK YOU!.”


Regional Manager, Forum Nokia APAC

“Thank you, iSOURCe! Your team continues doing a great job of helping APC MGE. Please thank them all.”

Senior director, APC

" Very Nice…..good job…..Thank you….nothing more needed."

Country Manager, Trend Micro.

"Top notch work…."

Country Manager, Trend Micro.

"This is a small note of appreciation from me to thank you all for the hard work and thorough analysis on our lead gen programs. The results submitted by us were accepted as a 'Best Practice' for APAC. Truly appreciate your efforts."

Manager, Trend Micro.

"Hey, thanks for ontime delivery!."

Business Head, Locuz Enterprise Solutions Ltd.

"Great Work! Thanks."

Country Director, Avaya

"Good work team .We have a total of 30 registrations through the activity which is as per our initial target."

Marketing Executive, Orange Business Services