Demand generation in the global technology industry requires that sales professionals have tech know-how, domain expertise and be able to converse confidently with the right decision-makers. The paradox/client challenge is to balance short term needs to achieve quarterly targets, support and strengthen the ‘inside sales’ function, whilst taking a long term view on nurturing, relationship building and developing a dialogue that addresses a specific need of a prospect.
- Lead Generation
- Appointment Setting
- Nurturing and Pipeline Management